FranklinCovey

Brand Strategy | Marketing Communications | Thought Partnership & Coaching

FranklinCovey hired JessKimia to consult on brand strategy for launching their new leadership certification program, LeaderU. After completing an in-depth brand audit, Jess was the creative force behind drafting LeaderU’s brand voice guide and messaging strategy. FranklinCovey returned to JessKimia to draft preliminary website copy communicating the brand narrative, value proposition and detailed architecture for the program. With JessKimia’s thought partnership, FranklinCovey was well-positioned to articulate and pursue its mission to be the global leader in leadership skills development and certification.

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