The entrepreneurs behind InviteUp hired JessKimia to conceive the marketing and launch plan for their mobile dating app, which was in the App Store through 2015. As their in-house Head of Marketing, Jessica developed and managed a $100K budget, including Facebook ads and social influencer campaigns. She partnered with their CTO and app developers on product design and development, led strategy for App Store Optimization and Google Analytics, and produced the soft launch event.